Future?
Client:
Urban Monkey Private Limited
Scope: Industrial design & Product Design
Scope: Industrial design & Product Design
Status:
Complete
Date: July 2K24
Date: July 2K24
Future?_JuLy 2K24 an experimental collection
demonstrates how vision-driven values can inform a comprehensive catalog that extends beyond traditional technical frameworks.
At its core are five foundational values: contextual(india), modular, compact, multifunctional, and customizable—paired with a clear vision: to design objects that plug into each other to form a cohesive whole while retaining their individual characteristics.
These principles drive every design decision, resulting in a clean, subtle aesthetic that supports functional complexity.
The industrial design employs craft-driven processes and meticulous detailing, scaled for manufacturing. It establishes seamless collaborative workflows across local and global manufacturers, ensuring consistency across all touchpoints while preserving modular adaptability.
This ecosystem of interconnecting objects allows the brand to bundle product sales, increasing average order value, while offering customers a lifelong investment in modularity and flexibility.
An eco-system of modular accessories
"S,M,L,XL" - a book by architect Rem Koolhaas and designer Bruce Mau - segregates projects by scale: Small, Medium, Large, and Extra-Large, offering a structural lens to explore architectural ideas. This informed our approach to organizing the product catalog.
The ecosystem begins with the belt, an accessory used in all product configurations that ties everything together. The products are segregated into buckets S, M, L based on the size and use case of accessories.
Standard details ensure coherence across all products: webbing, pockets, hardware, eyelets, and Velcro patches with clear CMF specifications. This approach guarantees sourcing & manufacturing ease while maintaining visual consistency.
Extensions marked with "_+" symbols allow customers to customize accessories based on their specific use cases. This deploys the brand's modular vision, creating a catalog of objects with individual functionality that simultaneously come together to form a cohesive whole.
The brand's core values dictate product development. Manufacturing considerations integrate craft processes with industrial production scales, creating synchronicity between local and global manufacturers while maintaining the system's modular adaptability.
URBNMNKY-SYSTMS//
A sub brand within Urban Monkey focusing on experimental, hyper-functional accessories. Its vision is to create an ecosystem of objects that plug into each other to form a whole, while also retaining their individual characteristics. This modular approach embodies continuous evolution, where each product is part of a larger adaptive system.
[link︎︎︎]
A sub brand within Urban Monkey focusing on experimental, hyper-functional accessories. Its vision is to create an ecosystem of objects that plug into each other to form a whole, while also retaining their individual characteristics. This modular approach embodies continuous evolution, where each product is part of a larger adaptive system.
[link︎︎︎]
HYPRFNCTN//
An experimental practice where functionality transcends utility to become ornamental. Born from vari0us' transdisciplinary approach, it creates objects that serve unexpected functions while maintaining core purpose. This transforms everyday accessories into expressions of values, beliefs, and cultural narratives - where function itself becomes an artistic statement.
An experimental practice where functionality transcends utility to become ornamental. Born from vari0us' transdisciplinary approach, it creates objects that serve unexpected functions while maintaining core purpose. This transforms everyday accessories into expressions of values, beliefs, and cultural narratives - where function itself becomes an artistic statement.
INDEX
ACCESSORIES
_BELTS
_SML
_MED
_WATCH︎︎︎
_HEADWEAR︎︎︎
_BELTS
_SML
_MED
_WATCH︎︎︎
_HEADWEAR︎︎︎
APPAREL[WIP]
_CARGO 001 + 002︎︎︎
_GRAPHIC TEES︎︎︎
_HOODIES︎︎︎
_JK01︎︎︎
_CARGO 001 + 002︎︎︎
_GRAPHIC TEES︎︎︎
_HOODIES︎︎︎
_JK01︎︎︎
FUTURE DEVELOPMENTS [WIP]
_UNRELEASED GAANE︎︎︎
_TOTE︎︎︎
_UNRELEASED GAANE︎︎︎
_TOTE︎︎︎
BELT
BLT001 is a multi-purpose belt is a waist belt, also designed to seamlessly integrate and unify the entire range of SYSTMS accessories. This versatile belt works in conjunction with the BLT_002 to securely carry the MED and SML products.
Featuring a PVC horizontal branding patch and woven label, this belt includes a durable nylon webbing strap, powder-coated D-ring for quick adjustments, a matte black cobra buckle, and a sternum clip to keep the belt secure and tidy. The D-ring facilitates easy adjustment of the belt length, while the sternum clip ensures the loose end is neatly secured.
_BLT001 [BELT]
_BLT002 [Paracord Joinery]
P0UCH
SML_002 [Pouch], crafted from durable 900D polyester fabric, features male snap buttons inside, designed to securely attach the SML_001 [Cardholder]. The main compartment is perfect for carrying essentials like money, keys, and a lighter, while the front gusset pocket is ideal for storing your AirPods.
Additionally, our Multi Purpose_BLT 001 and Connector BLT_002 connects seamlessly to the nylon loop and D-ring on the pouch, allowing you to wear it as a crossbody or shoulder pouch.
_SML001 [Cardholder]
_SML002 [Pouch]
BIFOLD WALLET
SML_004 [Bifold Wallet], crafted from durable 900D polyester fabric, connects with our Multi Purpose_BLT 001 and Connector BLT_002 connects seamlessly to the nylon loop and D-ring on the pouch, allowing you to wear it as a crossbody or shoulder pouch.
_SML004 [BIFOLD WALLET]
EVERYDAY CARRY
_+
