OUTRBDYSYSTMS

Type: Brand Identity System
Time: OCT 2K24

Status: Completed
Collaborators: -

How to craft an identity design system beyond visuals?

Cohesiveness is a byproduct of clarity.
URBNMNKY-SYSTMS' identity synchronizes Branding, Communication, and Industrial Design into a cohesive whole through a world-building approach. Clear, simple, and minimal in its expression, yet technical and hyper-functional in its application, the system embodies both spiritual depth and practical utility.

The foundation rests on the brand’s core values: contextual, modular, compact, multifunctional, & customizable—paired with a clear vision: creating an ecosystem of objects that plug into each other to form a whole, while retaining their individual characteristics. These values and vision drive every design decision, resulting in a clean, subtle aesthetic that supports functional complexity.

The design system encompasses typography, color, materials, finishes, patches, graphical assets, illustration styles, patterns, modular systems, communication standards, rendering styles, photo/video direction, web design, industrial design standards, CMF, hardware, accessories, headwear, apparel, and pocket systems.

Built with practical manufacturing considerations, the identity design deploys craft processes and meticulous attention to detail at industrial production scales. It creates seamless collaborative workflows between local and global manufacturers, ensuring consistency across all touchpoints while maintaining its modular adaptability.

URBNMNKYSYSTMS demonstrates how value-driven design can generate comprehensive identity systems that extend beyond traditional visual branding — a technical framework with spiritual intention.

The project is documented as a guidebook, acting like an elaborate seed generating endless iterative options from simple starting points. Rather than imposing rules or restrictions, the documentation provides examples and frameworks that enable future designers to explore infinite permutations and combinations within the system.

URBNMNKY-SYSTMS//
A sub brand within Urban Monkey focusing on experimental, hyper-functional accessories. Its vision is to create an ecosystem of objects that plug into each other to form a whole, while also retaining their individual characteristics. This modular approach embodies continuous evolution, where each product is part of a larger adaptive system.

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HYPRFNCTN//
An experimental practice where functionality transcends utility to become ornamental. Born from vari0us' transdisciplinary approach, it creates objects that serve unexpected functions while maintaining core purpose. This transforms everyday accessories into expressions of values, beliefs, and cultural narratives - where function itself becomes an artistic statement.