OUTRBDYSYSTMS
Type: Brand Identity System
Time: OCT 2K24
Time: OCT 2K24
Status: Completed
Collaborators: -
Collaborators: -
How to craft an identity design system beyond visuals?
URBNMNKY-SYSTMS' identity synchronizes Branding, Communication, and Industrial Design into a cohesive whole. Clear, simple, and minimal in its expression, yet technical and hyper-functional in its application, the system embodies both spiritual depth and practical utility.
The foundation rests on the brand’s core values: contextual, modular, compact, multifunctional, & customizable—paired with a clear vision: creating an ecosystem of objects that plug into each other to form a whole, while retaining their individual characteristics. These values and vision drive every design decision, resulting in a clean, subtle aesthetic that supports functional complexity.
Built with practical manufacturing considerations, the identity design deploys craft processes and meticulous attention to detail at industrial production scales. It creates seamless collaborative workflows between local and global manufacturers, ensuring consistency across all touchpoints while maintaining its modular adaptability.
OUTRBODY SYSTEMS represents how vision-driven values can generate a comprehensive identity system that extends well beyond traditional visual branding—a technical framework with spiritual intention.
URBNMNKY-SYSTMS//
A sub brand within Urban Monkey focusing on experimental, hyper-functional accessories. Its vision is to create an ecosystem of objects that plug into each other to form a whole, while also retaining their individual characteristics. This modular approach embodies continuous evolution, where each product is part of a larger adaptive system.
[link︎︎︎]
A sub brand within Urban Monkey focusing on experimental, hyper-functional accessories. Its vision is to create an ecosystem of objects that plug into each other to form a whole, while also retaining their individual characteristics. This modular approach embodies continuous evolution, where each product is part of a larger adaptive system.
[link︎︎︎]
HYPRFNCTN//
An experimental practice where functionality transcends utility to become ornamental. Born from vari0us' transdisciplinary approach, it creates objects that serve unexpected functions while maintaining core purpose. This transforms everyday accessories into expressions of values, beliefs, and cultural narratives - where function itself becomes an artistic statement.
An experimental practice where functionality transcends utility to become ornamental. Born from vari0us' transdisciplinary approach, it creates objects that serve unexpected functions while maintaining core purpose. This transforms everyday accessories into expressions of values, beliefs, and cultural narratives - where function itself becomes an artistic statement.
//0
INDEX...
BRANDING//
1 TYPOGRAPHY
2 PATCH SYSTEM
3 GRAPHIC ASSETS
4 MODULAR TYPE
5 CAMO PATTERN
6 MODULAR ILLUSTRATION
1 TYPOGRAPHY
2 PATCH SYSTEM
3 GRAPHIC ASSETS
4 MODULAR TYPE
5 CAMO PATTERN
6 MODULAR ILLUSTRATION
COMMUNCIATION//
7 DIGITAL RENDERING
8 ILLUSTRATION STYLE
9 PHOTO-VIDEO
10 WEB DESIGN
*packaging & retail(wip)
7 DIGITAL RENDERING
8 ILLUSTRATION STYLE
9 PHOTO-VIDEO
10 WEB DESIGN
*packaging & retail(wip)
INDUSTRIAL//
11 CMF + HARDWARE
12 ACCESSORY
13 HEADWEAR
14 APPAREL
11 CMF + HARDWARE
12 ACCESSORY
13 HEADWEAR
14 APPAREL
The documentation contains excerpts from internal guidelines and editorial archival exploration.
//1
TYPOGRAPHY
//2
PATCH SYSTEM
//3
GRAPHIC ASSETS
//4
MODULAR TYPE
//5
CAMO PATTERN
//5
ILLUSTRATION SYSTEM
_WIP_
If youve ended up on this page by accident,you should know that I am still reflecting on this project,
Im still writing about this project,
structuring the documentation.
Come back in the near future,
and write to me