Gig Cult

GIG Cult is a one of a kind tech start up based in Mumbai concentrating on providing and updating the audience to everything related to gigs within the city. Almost like an one stop shop curated for gig culture. For their logo, the emphasis was laid on the bold typefaces and subtly combining them with a symbol. We wanted a solid and obvious emphasis on the word GIG as compared to cult; hence, the size for GIG was larger along with the G’s being symmetrical which aided in adding to the emphasis to the structure and also an opportunity for the “i” to be converted in a symbolically.